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Consumers are the final product judges
Author(s) -
Lyng A. L.
Publication year - 1978
Publication title -
journal of the american oil chemists' society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.512
H-Index - 117
eISSN - 1558-9331
pISSN - 0003-021X
DOI - 10.1007/bf02673410
Subject(s) - multitude , product (mathematics) , marketing , test (biology) , product testing , business , advertising , mathematics , political science , paleontology , geometry , law , biology
Consumers repurchase detergent products based upon satisfactory performance in their homes. While laboratory tests are essential tools to help develop detergents to meet consumer needs, they cannot totally reflect the real world of in‐home experiences with its multitude of variables. The need to update laboratory test methods continually to account for changing lifestyles, consumer practices, and trends in related industries will be discussed, as will the pitfalls of relying solely on laboratory tests to try to predict whether product performance answers consumer’s needs.