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A consumer product: How to move from lab to shelf to home
Author(s) -
Sung S.
Publication year - 1981
Publication title -
journal of the american oil chemists' society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.512
H-Index - 117
eISSN - 1558-9331
pISSN - 0003-021X
DOI - 10.1007/bf02672361
Subject(s) - product (mathematics) , advertising , test (biology) , marketing , off the shelf , business , computer science , mathematics , software engineering , paleontology , geometry , biology
A general discussion and case illustration are provided to illustrate considerations required to answer questions about a new product, such as how to name it, package it, test it in the real world, present it to the trade, advertise it, promote it and how to counter competitor's actions.