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Gearing surfactants for use in consumer products
Author(s) -
Cellura R. P.
Publication year - 1981
Publication title -
journal of the american oil chemists' society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.512
H-Index - 117
eISSN - 1558-9331
pISSN - 0003-021X
DOI - 10.1007/bf02672360
Subject(s) - product (mathematics) , business , product line , marketing , consumer market , key (lock) , commerce , computer science , manufacturing engineering , engineering , geometry , mathematics , computer security
Surfactants are created for consumer products because the wants and needs of consumers and their suppliers are thoroughly analyzed and judged to provide a business opportunity that is in line with the strategic direction of a surfactant supplier. Entering the surfactant market for a consumer product is based on six key steps which are (1) market definition and target selection, (2) definition of consumer and supplier wants and needs within the target market, (3) determining the feasibility of meeting these wants and needs and making a go/no go decision, (4) developing and fine tuning the product, (5) a market introduction program and (6) continued support once the product is successfully commercial. This paper discusses each of these steps.