Manufacturing and marketing of soy products for human consumption in mexico | Zendy

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Manufacturing and marketing of soy products for human consumption in mexico

Author(s) -

Tello Felipe

Publication year - 1975

Publication title -

journal of the american oil chemists' society

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.512

H-Index - 117

eISSN - 1558-9331

pISSN - 0003-021X

DOI - 10.1007/bf02545075

Subject(s) - publicity , product (mathematics) , business , consumption (sociology) , quality (philosophy) , marketing , promotion (chess) , presentation (obstetrics) , distribution (mathematics) , flavor , advertising , food science , mathematics , chemistry , medicine , mathematical analysis , social science , philosophy , geometry , epistemology , sociology , politics , political science , law , radiology

The following items are discussed: (A) the importance of distributing products that can be consumed directly or formulating fortified products for daily use without producing physical or flavor changes in the product; (B) ways of popularizing the acceptance of soy products through demonstration, promotion, and publicity; (C) commercial presentation of the product, cost, and keeping quality; and (D) distribution.

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