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Manufacturing and marketing of soy products for human consumption in mexico
Author(s) -
Tello Felipe
Publication year - 1975
Publication title -
journal of the american oil chemists' society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.512
H-Index - 117
eISSN - 1558-9331
pISSN - 0003-021X
DOI - 10.1007/bf02545075
Subject(s) - publicity , product (mathematics) , business , consumption (sociology) , quality (philosophy) , marketing , promotion (chess) , presentation (obstetrics) , distribution (mathematics) , flavor , advertising , food science , mathematics , chemistry , medicine , mathematical analysis , social science , philosophy , geometry , epistemology , sociology , politics , political science , law , radiology
The following items are discussed: (A) the importance of distributing products that can be consumed directly or formulating fortified products for daily use without producing physical or flavor changes in the product; (B) ways of popularizing the acceptance of soy products through demonstration, promotion, and publicity; (C) commercial presentation of the product, cost, and keeping quality; and (D) distribution.