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An experimental analysis of a program to reduce retail theft
Author(s) -
McNees M. Patrick,
Ken Marcia,
Schnelle John F.,
Kirchner Robert E.,
Thomas Murphy M.
Publication year - 1980
Publication title -
american journal of community psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.113
H-Index - 112
eISSN - 1573-2770
pISSN - 0091-0562
DOI - 10.1007/bf00894349
Subject(s) - health psychology , advertising , psychology , applied psychology , reduction (mathematics) , public health , marketing , business , medical education , medicine , mathematics , nursing , geometry
A program for elementary school-aged youth, designed for and implemented by a retail business, was evaluated. The program included visual instructions to youth, tokens (exchangeable for special prizes) for appropriate verbal behavior, visual feedback to youth, and rewards for reducing merchandise loss, all continued to a criterion level. A 54% reduction in losses of popular youth merchandise was achieved.