Open AccessFramework for creating storytelling materials to promote African American/Black adult enrollment in research on Alzheimer's disease and related disorders
Author(s) -
Robinson Renã A. S.,
Williams Ishan C.,
Cameron Judy L.,
Ward Keisha,
Knox Melissa,
Terry Melita,
Tamres Lisa,
Mbawuike Uchenna,
Garrett Marita,
Lingler Jennifer H.
Publication year - 2020
Publication title -
alzheimer's and dementia: translational research and clinical interventions
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.49
H-Index - 30
ISSN - 2352-8737
DOI - 10.1002/trc2.12076
Subject(s) - storytelling , african american , narrative , gerontology , health equity , focus group , psychology , disease , medical education , medicine , sociology , public health , nursing , anthropology , pathology , philosophy , linguistics
African American/Black adults are severely underrepresented in basic, clinical, and behavioral research studies in Alzheimer's disease and related disorders (ADRD). Innovative, evidence‐based, and culturally salient strategies can maximize the recruitment of African American/Black adults into ADRD research. Methods We conducted and analyzed semi‐structured interviews to capture the research participation stories of African American/Black participants and study partners from the University of Pittsburgh's Alzheimer's Disease Research Center. The themes and messaging principles generated through this process informed the development of video‐ and text‐based materials that were evaluated for community member acceptance using focus groups. Results Focus group individuals (N = 36) generally favorably rated the video and text materials, characterizing them as “interesting,” “realistic,” and “convincing.” Discussion Capturing the narratives of African American/Black research participants is a critical component to developing culturally relevant materials for broader dissemination and is essential to advancing beyond information‐only recruitment approaches, which tend to rely disproportionately on negative messages.