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The benefits of proactive environmental quality: Tips from a successful small business
Author(s) -
Johnson Denton R.
Publication year - 1999
Publication title -
environmental quality management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.249
H-Index - 27
eISSN - 1520-6483
pISSN - 1088-1913
DOI - 10.1002/tqem.3310080407
Subject(s) - quality (philosophy) , business , environmental quality , production (economics) , environmental economics , operations management , marketing , engineering , economics , political science , philosophy , epistemology , law , macroeconomics
Who says environmental quality has to cost a bundle? Or that it's out of reach of the typical smaller company? In fact, says this article, a proactive environmental quality program offers significant cost‐avoidance opportunities and can allow a company to reap positive public relations rewards. The combination of a total quality production program and a proactive environmental quality program is a formidable force for success. And you don't have to be a big company to be an environmental leader.© 1999 John Wiley & Sons, Inc.