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Hot air, fast bucks, or true commitment: Strategies for transforming environmental commitment into a competitive advantage
Author(s) -
Frause Bob,
Colehour Julie A.
Publication year - 1994
Publication title -
environmental quality management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.249
H-Index - 27
eISSN - 1520-6483
pISSN - 1088-1913
DOI - 10.1002/tqem.3310030308
Subject(s) - permission , business , marketing , competitive advantage , public relations , political science , law
Just saying that you are doing something is not good enough, especially when it comes to the environment. You need to document your changes and progress. In this article, (reprinted, with permission, from The Environmental Marketing Imperative) we'll show you how you can establish a true and meaningful environmental commitment for your company. We'll also show you how to effectively use this commitment as the basis for strategic marketing and communications plans.