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The Fourth Generation: New Strategies Call for New Eco‐Indicators
Author(s) -
Simons Lucas,
Slob Adriaan,
Holswilder Houke,
Tukker Arnold
Publication year - 2001
Publication title -
environmental quality management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.249
H-Index - 27
eISSN - 1520-6483
pISSN - 1088-1913
DOI - 10.1002/tqem.1305
Subject(s) - public opinion , marketing , economics , business , political science , law , politics
Under pressure from public opinion, the attitude of companies toward environmental issues has changedconsiderably since the 1970s. Over the past decades, there have been three distinct generations of environmentalstrategies and indicators. Now, at the beginning of a new century, we can start to see the contours of the fourthgeneration of environmental strategies and indicators—a generation that eventually will change the rules ofthe business game. © 2001 John Wiley & Sons, Inc.