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Marketing's contribution to the transformation of central and eastern Europe
Author(s) -
Springer Reiner,
Czinkota Michael R.
Publication year - 1999
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.4270410105
Subject(s) - citation , library science , computer science