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Competing successfully in a global economy
Author(s) -
Bersticker Albert C.
Publication year - 1998
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.4270400502
Subject(s) - multinational corporation , corporation , context (archaeology) , competitive advantage , business , international business , world economy , key (lock) , economy , management , economics , political science , finance , law , computer science , biology , paleontology , computer security
This commentary discusses the need for an internationalist approach in today's competitive global markets. Albert C. Bersticker, Chairman and CEO of Ferro Corporation, a US multinational in operation since 1919, draws upon his experience at the helm of a successful and growing manufacturing operation and gives several important lessons for strategic and competitive management of an international corporation. Bersticker elucidates the challenges facing today's global business manager, and puts the overall mission of any company doing business overseas into an appropriate context. Being aware of both the risks and benefits of competing in an ever‐changing world is the key to success in the global economy according to the author. © 1998 John Wiley & Sons, Inc.