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Business strategy, organizational culture, and market orientation
Author(s) -
AppiahAdu Kwaku,
Blankson Charles
Publication year - 1998
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.4270400304
Subject(s) - market orientation , business , organizational culture , orientation (vector space) , marketing , business administration , management , economics , geometry , mathematics
This study investigates the impact of the structural adjustment program (SAP) on business practices in an emerging African country. The research instrument was based on constructs of business strategy, organizational culture, and market orientation. Compilation of the research data was achieved through in‐depth interviews and a self‐administered mail survey. The findings provide evidence of a positive influence of SAP‐induced strategies and certain culture types on the level of firm market orientation. The article concludes with a discussion on management implications as well as directions for future research. © 1998 John Wiley & Sons, Inc.