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Strategic drivers for the fourth industrial revolution
Author(s) -
Lanteri Alessandro
Publication year - 2021
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.22196
Subject(s) - futures studies , competitor analysis , leverage (statistics) , strategic planning , strategic intelligence , business , strategic thinking , championship , strategic management , marketing , industrial organization , knowledge management , computer science , machine learning , artificial intelligence , advertising
The Fourth Industrial Revolution (4IR) is an era characterized by turbulence and volatility that pushes businesses to make faster and more frequent strategic decisions, even as the rules of strategy are being rewritten. This article uses the methods of business research (inductive case studies) and foresight (drivers analysis) to investigate the drivers of strategic success for the 4IR. The result is a framework of six strategic drivers: Collaborative intelligence, Learning systems, Exponential technologies, Value facilitation, Ethical championship, and Responsive decision making. Business leaders should leverage these six drivers to make strategic decisions during the 4IR.