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Internationalization processes for sub‐Saharan Africa's small and medium‐sized enterprises: The case of Ivory Coast
Author(s) -
Mahamadou Zoubeyda
Publication year - 2021
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.22190
Subject(s) - internationalization , business , protectionism , downstream (manufacturing) , industrial organization , upstream (networking) , international trade , international market , small and medium sized enterprises , marketing , finance , computer network , computer science
The aim of this research is to characterize the main internationalization paths of African small and medium‐sized enterprises (SMEs) particularly Ivorian ones. From our results analysis, it appears that the internationalization strategies of African SMEs are specific and adapted to their environments and characteristics. For example, it is important that Ivorian SMEs' managers take into account the national culture and the characteristics of the host market (situation of significant need, market saturation, protectionism) during their international approaches. In addition, we find out that most Ivorian SMEs adopt upstream (import) and downstream (export) internationalization with import as the first mode of entry into foreign markets. Finally, we observe that it is essential that African governments recognize the potential of international SMEs for economic development by introducing support programs. Otherwise, African SMEs would not be able to compete globally and grow.