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Taking services to foreign markets: A taxonomy of Brazilian service firms
Author(s) -
Silva Gilberto Figueira,
Rocha Angela,
Silva Jorge Ferreira
Publication year - 2019
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.22104
Subject(s) - internationalization , taxonomy (biology) , sample (material) , emerging markets , business , service (business) , international market , tertiary sector of the economy , marketing , industrial organization , international trade , finance , biology , chemistry , botany , chromatography
This study develops a taxonomy of international service firms from an emerging market, Brazil, and assesses whether there are significant differences in international performance between the groups. After an extensive literature review, a survey was carried out with a sample of international service firms located in an emerging economy, Brazil. Using as a departure point two theoretical perspectives, the internationalization process theory and industrial organization theory, in addition to service dimensions extracted from the empirical service management literature, the study identifies four groups—large traditionals, generalist neophytes, solitary traditionals, and daring differentiators—based on firm characteristics, international services delivered, internationalization process characteristics, and international strategies adopted. The findings suggest that there are significant differences in performance between the groups.