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Opportunism Sanctions in Diverse and International Co‐Opetition: The Case of French Boating Companies
Author(s) -
Lacam JeanSébastien
Publication year - 2017
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.21899
Subject(s) - opportunism , competitor analysis , coopetition , sanctions , business , scope (computer science) , order (exchange) , industrial organization , competitive advantage , marketing , incentive , economics , microeconomics , political science , market economy , computer science , programming language , finance , law
There are many firms that now engage in co‐opetition projects, during which they have relationships with competitors that are simultaneously competitive and collaborative, in order to combine the advantages of both positions. However, co‐opetition remains a risky strategy because of the opportunistic intentions of some of the participants. This study asks this original question: does the threat of opportunism grow with the scope of a co‐opetition project? To answer this question, an empirical study of 106 French boating companies offers a descriptive and explanatory analysis of co‐opetition and opportunism. The results of the study indicate that extended co‐opetition in several markets is particularly associated with the preparation and deployment of sanctions to deter opportunistic tendencies in co‐opetitors. During co‐opetition, firms are more vigilant in maintaining a competitive balance, particularly when the collective project environment is a complex one. © 2017 Wiley Periodicals, Inc.