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Why Do European Companies Have Innovation Hubs in Silicon Valley—Best Practice Examples and Key Takeaways
Author(s) -
Berger Andreas,
Brem Alexander
Publication year - 2016
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.21884
Subject(s) - silicon valley , key (lock) , business , best practice , marketing , industrial organization , management , computer science , economics , finance , entrepreneurship , computer security
Innovation hubs are gaining high attention in recent years, especially from European companies. Silicon Valley has been deemed as one of the most attractive and successful environments for establishing innovation hubs. This article highlights examples of companies from Europe that made the step to California—namely, Volkswagen, Swisscom, BMW , Axel Springer, Munich Re, and Innogy SE ( RWE Group). Based on these companies’ experiences, recommendations are given on how companies might approach a setup in Silicon Valley for long‐term success. © 2016 Wiley Periodicals, Inc .