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Examining the Paths from Export Strategic Orientations to Export Performance: The Mediating Role of Export Resource Transformation Capability
Author(s) -
Boso Nathaniel,
Annan Jonathan,
Adeleye Ifedapo,
Iheanachor Nkemdilim,
Narteh Bedman
Publication year - 2016
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.21878
Subject(s) - export performance , resource (disambiguation) , business , industrial organization , transformation (genetics) , export marketing , entrepreneurial orientation , market orientation , international trade , marketing , computer science , computer network , biochemistry , chemistry , gene , finance , entrepreneurship
Export strategic orientation research suggests that export entrepreneurial orientation ( EO ) and market orientation ( MO ) directly affect export performance. Based on the dynamic capability theory, this study hypothesizes that export resource transformation capability is an intervening factor that helps explain how EO and MO , individually and jointly, impact export performance. Using archival and survey data from small and medium‐sized exporters in the United Kingdom and Nigeria, the study finds that export resource transformation capability partially mediates the individual effects of EO and MO on export performance in both samples. Results further show that export resource transformation capability does not mediate the joint effect of EO and MO on export performance. The findings help provide a more complete understanding of how export strategic orientations might be related to export performance. © 2016 Wiley Periodicals, Inc .