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Fast‐Expanding Markets: The Revolution of the Microeconomy
Author(s) -
Tse Terence,
Esposito Mark,
Soufani Khaled
Publication year - 2015
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.21738
Subject(s) - treasure , emerging markets , economics , emerging technologies , industrial organization , financial economics , market economy , business , economy , macroeconomics , computer science , geography , artificial intelligence , archaeology
Where will we find growth opportunities − the kind that will take our businesses to the next level? The usual and popular choice of terms we use when looking at current markets and potential ones often include developed markets and emerging economies . These terms have inspired a new golden age of racing to the new treasure hidden in the capacities of these markets. Based on the seminal concept of “fast‐expanding markets,” this article discovers growth as residing at a new level, capable of redefining geographies and territories, often untapped or unnoticed by the most conventional macroeconomic analysis. © 2015 Wiley Periodicals, Inc.