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The Honorable Merchant in International Marketing: An Ancient Concept Newly Needed
Author(s) -
Czinkota Michael R.,
Boeckmann Kimberly
Publication year - 2015
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.21726
Subject(s) - globe , international marketing , marketing , relation (database) , delphi method , international business , management , business , political science , economics , psychology , computer science , database , neuroscience , artificial intelligence
In the spring of 2014, the American Marketing Association's Special Interest Group hosted a conference in Cancun, Mexico, on “The Honorable Merchant in International Marketing.” Conference participants from around the globe discussed in detail what it means to be honorable and how behavior affects business and academia today. A three‐round Delphi study was conducted throughout the conference, providing the participants’ perspectives on the topic of honorable practices in academia and business and its relation to international marketing. Inferences are drawn about the usefulness of honorable behavior in developing trust relations and conducting international business relations more easily . © 2015 Wiley Periodicals, Inc.