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The Market Orientation–Performance Relationship: The Empirical Link in Export Ventures
Author(s) -
Julian Craig C.,
Mohamad Osman,
Ahmed Zafar U.,
Sefnedi S.
Publication year - 2013
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.21598
Subject(s) - export performance , business , market orientation , sample (material) , marketing , indonesian , empirical research , customer satisfaction , usable , customer orientation , industrial organization , survey data collection , linguistics , chemistry , philosophy , epistemology , chromatography , world wide web , computer science , statistics , mathematics
This study examines the empirical link between three dimensions of market orientation, namely, customer orientation, competitor orientation and interfunctional coordination, and overall export marketing performance in Indonesian export market ventures. The study was based on an empirical investigation of firms involved in exporting to foreign countries from Indonesia. The primary data for the study were collected from a self‐administered mail survey of 877 export market ventures from the manufacturing sector in Indonesia resulting in a sample of 109 usable responses being returned. From the application of the multiple regression analysis it was concluded that all three dimensions of market orientation had a significant impact on export marketing performance when measured via a composite measure of export marketing performance that included economic indicators, strategic indicators, and satisfaction with performance. © 2013 Wiley Periodicals, Inc .