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Businesswoman networking: An Eastern perspective
Author(s) -
Alserhan Baker Ahmad,
AlWaqfi Mohammed A.
Publication year - 2011
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20417
Subject(s) - mainstream , perspective (graphical) , preference , network structure , isolation (microbiology) , key (lock) , public relations , business , computer science , sociology , political science , computer security , microeconomics , economics , law , artificial intelligence , distributed computing , microbiology and biotechnology , biology
Networking studies remain limited, often overlooking key structure, content, and cultural issues. This article attempts to fill the gap through describing the networking attributes of composition (who), motives (why), faste and methods (how), and network building and maintenance. Results show that (1) businesswomen indicated a preference for male networks, (2) formal networks were more socially accepted, and (3) online networks are becoming popular. Finally, although businesswomen need to extend their networking activities through participating in mainstream networks, cultural limitations on intergender interactions need to be considered; imposing a specific networking model (i.e., male‐dominated) might force women into more isolation. ©2011 Wiley Periodicals, Inc.