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An emerging Asian niche market for exports
Author(s) -
Amarasena Anura,
Colombage Sisira R. N.
Publication year - 2010
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20377
Subject(s) - sri lanka , emerging markets , originality , niche market , business , niche , international business , international trade , economics , marketing , political science , finance , management , socioeconomics , ecology , biology , creativity , law , tanzania
The primary aim of this article is to explore the potential of the Australia‐Sri Lanka trade relationship. In achieving this, the business climates of both markets that are considered vital to effective trading are discussed in detail. Thus, the article analyzes, explores, and provides the rationale for tagging Sri Lanka as an emerging niche market for exports. This research article preserves its originality in providing vital analysis and trends in international business between the two countries, which is beneficial not only for potential exporters in the rest of the world, but also for the academics and economic policymakers. © 2010 Wiley Periodicals, Inc.