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Win the China IP war and gain globally
Author(s) -
McHardy Reid David,
MacKin Simon
Publication year - 2010
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20374
Subject(s) - redress , intellectual property , china , business , face (sociological concept) , audit , accounting , best practice , ambidexterity , public relations , political science , law , knowledge management , sociology , computer science , social science
The loss of intellectual property (IP) is a compelling problem for international companies developing their business positions in China. This article reports on a qualitative study that involved 20 face‐to‐face interviews with CEOs of major IP‐owning companies as well as IP lawyers, IP protection consultants, and security agents who track down offenders to provide case evidence to the Public Security Bureau. Our data analysis implies that a majority of companies were found to be lax in their IP protection measures, relying perhaps too much on legal redress rather than a priori preventatives. As a response, a strategic framework (BARD—best practice, audit, review, design) has been developed that, if applied, will deliver higher levels of IP protection. © 2010 Wiley Periodicals, Inc.