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Capturing hearts, minds, and markets at the bottom of the pyramid
Author(s) -
Teagarden Mary B.
Publication year - 2009
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20304
Subject(s) - citation , pyramid (geometry) , bottom of the pyramid , international business , library science , computer science , business , management , marketing , economics , mathematics , geometry
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