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Building a giant— Bank of America
Author(s) -
Rinzinwangmo Yabshi Pan,
Fengming Song,
Flavel Peter
Publication year - 2009
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20301
Subject(s) - institution , business , financial institution , accounting , foundation (evidence) , finance , political science , law
A long‐term, durable, and well‐executed corporate strategy is essential for any banking institution working to build a world‐class financial firm. Over the course of several decades, Bank of America has set the gold standard with respect to timing, execution, and integration of newly acquired businesses. Bank of America's “Four Cornerstones” corporate strategy is the foundation of the firm's success story. This case study explores the “Four Cornerstones” corporate strategy and investigates whether or not Bank of America's recent bold acquisition of Merrill Lynch demonstrates the firm's hallmark corporate strategy and tactical execution. © 2009 Wiley Periodicals, Inc.