Premium
Brand communication: The three Cs
Author(s) -
Arruda William
Publication year - 2009
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20279
Subject(s) - phone , suite , citation , computer science , world wide web , telecommunications , library science , history , linguistics , philosophy , archaeology