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Norge electronics (Portugal), S.A
Author(s) -
McGuire Stephen J. J.
Publication year - 2006
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20134
Subject(s) - subsidiary , multinational corporation , portuguese , management , administration (probate law) , presentation (obstetrics) , political science , business , law , economics , medicine , philosophy , linguistics , radiology
The case begins with the protagonist, João Silva, in Oslo for a meeting of personnel directors of the subsidiaries of a large Scandinavian multinational, Norge Electronics. Silva is the administrative director (Finance and Administration, HR, Legal) of the division's smallest subsidiary—Norge Electronics Portugal. Silva had been asked by the vice president of human resources to present to the personnel directors what has been achieved in Portugal. The evening before his presentation, Silva received a fax from a consultant he hired in Portugal with the preliminary results of a climate study. The consultant's report is not what Silva expected and, in fact, raises questions about the effectiveness of a series of change actions implemented over the past two years. The case describes in detail the actions taken by Silva to “professionalize” HR management in the Portuguese subsidiary. © 2007 Wiley Periodicals, Inc