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Banking on global success: Internationalization strategy and its limitations (the case of Allied Irish Banks)
Author(s) -
Lawton Thomas C.,
Harrington Denis G.
Publication year - 2006
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20102
Subject(s) - internationalization , irish , corporation , context (archaeology) , business , face (sociological concept) , control (management) , market share , international market , marketing , finance , economics , international trade , management , sociology , paleontology , social science , linguistics , philosophy , biology
This article explores the choices and challenges facing Ireland's leading financial services corporation, Allied Irish Banks (AIB), in its strategy for international market growth. It begins with an examination of the company's internationalization strategies within the global banking context. It then considers the limitations of international market expansion and transnational management control for a company with low brand recognition outside of its home market and limited experience of international operations. Finally, it elaborates on the strategic challenges that face the organization and reflects on the lessons for other midsized international companies competing in consolidating, globalized industries.© 2006 Wiley Periodicals, Inc.