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An insight into bank corporate strategy: A Lloyds TSB case study
Author(s) -
Howcroft Barry
Publication year - 2005
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20056
Subject(s) - competitive advantage , business , economics , accounting , banking industry , industrial organization , financial system , marketing
The article uses a case study approach to examine the development and strategic challenges facing one of the United Kingdom's largest commercial banks—Lloyds TSB. The article commences by discussing the main structural developments that have taken place in the dynamic financial services markets before going on to identify the distinctive features of what has been termed the “new retail banking revolution in Europe.” The emergence of Lloyds TSB is examined against the backdrop of these changes, and emphasis is placed on the adoption of appropriate strategies that are conducive to sustainable long‐term competitive advantage. © 2005 Wiley Periodicals, Inc.