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Development of the recruitment value proposition for geocentric staffing
Author(s) -
Gowan Mary A.
Publication year - 2004
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20031
Subject(s) - value proposition , staffing , proposition , geocentric model , value (mathematics) , moderation , perception , business , marketing , public relations , management , psychology , political science , social psychology , economics , computer science , geography , philosophy , geodesy , epistemology , machine learning , neuroscience
Organizations wanting to use a geocentric staffing strategy need to develop and communicate a value proposition that will attract the most qualified employees. This article provides a framework for understanding how culture affects the value proposition offered. The framework proposes that cultural differences will impact the perception of job and work characteristics, total rewards, and corporate image—the three main components of a recruitment value proposition. International experience is proposed as a moderator of the relationship between cultural differences and these components. Recommendations for organizations based on the framework and for future research are provided. © 2004 Wiley Periodicals, Inc.