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Online/offline (hybrid) consumers and the attention economy
Author(s) -
Rau Pradeep A.
Publication year - 2004
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20004
Subject(s) - online and offline , sharing economy , economics , business , industrial organization , advertising , computer science , world wide web , operating system
Yoram (Jerry) Wind, Vijay Mahajan, & Robert Gunther. 2002. Convergence Marketing:Strategies for Reaching the New Hybrid Consumer . Upper Saddle River, NJ: Prentice Hall. 368 pages. ISBN0‐13065‐075‐7. Thomas H. Davenport & John C. Beck. 2001. The Attention Economy: Understanding the New Currency ofBusiness . Boston, MA: Harvard Business School Press. 272 pages. ISBN1‐57851‐871‐7.
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