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Doing business in Brazil: A strategic approach
Author(s) -
Gouvea Raul
Publication year - 2004
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.20003
Subject(s) - business , business administration , process management , industrial organization , marketing , operations management , economics
Brazil has the largest economy in South America, and the second largest in Latin America, offering one of themost promising markets in the world. Along with China and India, Brazil is ranked among the nations with thehighest predicted development rates in the next 25 years. In the early 2000s, Brazil accounted for 56% of all foreign direct investment flows to South America and52.5% of the foreign direct investment stock in South America. Brazil is also a key player in the designand development of the Free Trade Agreement of the Americas (FTAA), which is scheduled to be effectiveby 2005. The FTAA is expected to be the world's largest regional trading block. In 2002, Brazil was ranked twelfth amongst the largest economies in the world. Brazil is one of theworld's “Big Five” emerging markets, along with China, India, Mexico, and Indonesia. In the pastdecade, Brazil was second to China among emerging economies for received foreign direct investment. This article elaborates on the main aspects of doing business in Brazil and discusses some of the challengesand opportunities facing the Brazilian economy. © 2004 Wiley Periodicals, Inc.