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Author(s) -
DeGouvea Raul,
Kassicieh Suleiman K.
Publication year - 2001
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.1041
Subject(s) - latin americans , business , component (thermodynamics) , business model , business administration , marketing , political science , law , physics , thermodynamics
E‐commerce is rapidly becoming an important component of business environments. The use of the Webinternationally has its challenges and its potential. This article examines the Brazilian e‐businessenvironment that has been undergoing dramatic changes. It analyzes these changes and the business modelsrequired for success in this prominent Latin American market. © 2002 John Wiley & Sons, Inc.