Premium
International franchising in China with Kodak
Author(s) -
Alon Ilan
Publication year - 2001
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.1027
Subject(s) - china , international marketing , marketing , business , economy , regional science , geography , economics , archaeology
According to Kodak, China poses unparalleled opportunities for low‐cost production and marketing ofproducts to the world's largest nation. According to the company's estimate, China will become thelargest market in the world for photographic products and services within the next ten years. This articlereviews Kodak's operations in China and presents an interview with a local franchising manager inShanghai—the largest city in China. It provides a unique glimpse into the inner working of theorganization's franchising activities in China. © 2001 John Wiley & Sons, Inc.