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International marketing
Author(s) -
Yeniyurt Sengun
Publication year - 2003
Publication title -
thunderbird international business review
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.10084
Subject(s) - business , international marketing , marketing
Philip R. Cateora & John L. Graham. 2002. International Marketing (11th ed.) .New York: McGraw‐Hill. 694 pages.
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