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Market entry decisions in China
Author(s) -
Reid David McHardy,
Walsh John
Publication year - 2003
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.10073
Subject(s) - underpinning , internationalization , china , variety (cybernetics) , business , marketing , industrial organization , process (computing) , economics , commerce , international trade , political science , engineering , civil engineering , artificial intelligence , law , computer science , operating system
Since the inception of the open‐door policy, in 1978, China has acted as a magnet for firms wishing tolocate there to gain access to the billion plus consumers. However, the scramble to establish a presence in thecountry has led firms to make a number of hasty decisions, to revise their plans, and in some cases, to withdrawfrom the market. Research in the PRC, primarily in Shanghai, among leading international consumer goods firmshas revealed a variety of shortcomings in our practical understanding of the internationalization process andthe theoretical underpinning of the market entry decisions that emerge. It has also yielded insights into howadaptation to the advancing PRC business environment may be successfully effected. © 2003 WileyPeriodicals, Inc.