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Reluctance to use technology‐related products: Development of a technophobia scale
Author(s) -
Sinkovics Rudolf R.,
Stöttinger Barbara,
Schlegelmilch Bodo B.,
Ram Sundaresan
Publication year - 2002
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.10033
Subject(s) - scale (ratio) , usability , ambiguity , marketing , sample (material) , psychology , business , social psychology , geography , computer science , cartography , chromatography , human–computer interaction , programming language , chemistry
Many consumers feel overloaded by the complexity of technology‐related products. This rendersconsumers less open to them and may even lead to an aversion or anxiety toward these kind of products: in otherwords, so‐called technophobia. This article aims to establish an instrument that measures technophobia. Following a literature review andin‐depth interviews with experts, a scale is developed and tested in seven different countries(United States, United Kingdom, France, Spain, India, Mexico, and Austria; total sample size =1,503 respondents). The three underlying dimensions of the scale—“Personal Failure,”“Human vs. Machine Ambiguity,” and “Convenience”—are discussed, and futureresearch avenues to strengthen the cross‐national usability of the scale are identified. © 2002Wiley Periodicals, Inc.