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Singapore International Airlines: Strategy with a smile
Author(s) -
Ramaswamy Kannan
Publication year - 2002
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.10027
Subject(s) - advertising , citation , international business , business , marketing , computer science , political science , law , world wide web