Premium
Export promotion: A framework for finding opportunity in change
Author(s) -
Czinkota Michael R.
Publication year - 2002
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/tie.10021
Subject(s) - promotion (chess) , subsidy , order (exchange) , business , international trade , function (biology) , venture capital , trade promotion , international economics , capital (architecture) , industrial organization , economics , free trade , finance , market economy , political science , history , archaeology , evolutionary biology , politics , law , biology
Governments view exports as “special” for their macroeconomic impact. As a result, many governmentshave developed programs to assist exporters. In order to function efficiently and to be permissible under theanti‐subsidy rules of the World Trade Organization (WTO), it is proposed that export promotionprograms become the venture capital of international trade by being innovative and iconoclastic. Particularattention is recommended for captive trade among affiliates, the generation of unsolicited orders, the rise of newtechnology, and the sharing of resources among internationalizing firms. © 2002 Wiley Periodicals, Inc.