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The effect of cognitive responses on the attitudes of preservice elementary teachers toward energy conservation
Author(s) -
Koballa Thomas R.
Publication year - 1985
Publication title -
journal of research in science teaching
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.067
H-Index - 131
eISSN - 1098-2736
pISSN - 0022-4308
DOI - 10.1002/tea.3660220609
Subject(s) - attitude change , recall , psychology , cognition , persuasion , persuasive communication , social psychology , energy (signal processing) , science education , developmental psychology , cognitive psychology , mathematics education , neuroscience , statistics , mathematics
The investigation attempted to determine if subjects' cognitive responses to a persuasive communication are more highly correlated with attitude change than the recall of arguments presented in the communication. Subjects were exposed to a systematically designed persuasive communication and then tested for their retention of arguments presented in the communication and cognitive responses. Attitude change was significantly correlated with cognitive responses elicited immediately following the persuasive communication and cognitive responses recalled three weeks later. There was no significant correlation between recall of communication arguments and attitude change. The results offer a plausible explanation for the contradictory findings reported in the science education literature regarding the dissipation of attitudes changed using persuasive communication.