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Value chain and stakeholder‐driven product platform design
Author(s) -
Choi Sung Chun,
Suh Eun Suk,
Park Chan Jung
Publication year - 2020
Publication title -
systems engineering
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.474
H-Index - 50
eISSN - 1520-6858
pISSN - 1098-1241
DOI - 10.1002/sys.21527
Subject(s) - stakeholder , product (mathematics) , product design , value chain , process management , process (computing) , new product development , value (mathematics) , systems engineering , business , product engineering , chain (unit) , computer science , engineering , manufacturing engineering , supply chain , marketing , economics , geometry , mathematics , management , machine learning , operating system , physics , astronomy
Product platform design and development is an arduous process that involves multiple stakeholders both inside and outside of a company. However, owing to its benefits, product platform has been widely implemented in the industry. Although numerous methodologies for product platform option generation, selection, and optimization have been proposed and demonstrated through various case studies, only a few researchers have explored and demonstrated a product platform design process that considered various value chain impacts. Herein, a value chain and stakeholder‐driven product platform design process is introduced. The process is demonstrated through a case study, where different water purifier product platform options were generated and evaluated for their effects on value chain, such as organization structure, production line configuration, economic effect, and preferences of different stakeholders.