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Rogers, L. A.: Business Analysis for Marketing Managers (Betriebswirtschaftliche Analyse für Marketing‐Manager). William Heinemann Ltd., London 1978, 174 Pages, £ 4.50.
Publication year - 1978
Publication title -
starch ‐ stärke
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.62
H-Index - 82
eISSN - 1521-379X
pISSN - 0038-9056
DOI - 10.1002/star.19780301018
Subject(s) - management , business , business administration , marketing , economics
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