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The new competitive landscape
Author(s) -
Bettis Richard A.,
Hitt Michael A.
Publication year - 1995
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250160915
Subject(s) - competition (biology) , competitive advantage , context (archaeology) , strategic management , strategic planning , business , marketing , geography , ecology , archaeology , biology
Technology is rapidly altering the nature of competition and strategy in the late twentieth century, moving us toward a ‘new competitive landscape’ in the twenty‐first century. The new competitive landscape presents new issues, new concepts, new problems and new challenges. This essay examines the broad nature of the technological changes that are occurring and identifies some of the important implications of these changes for strategic management. The purpose of the paper is to stimulate further research into these issues in strategic management and to provide an overall context for the other papers appearing in this special issue.