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Further evidence on the validity of the self typing paragraph approach: Miles and snow strategic archetypes in banking
Author(s) -
James William L.,
Hatten Kenneth J.
Publication year - 1995
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250160206
Subject(s) - paragraph , typing , computer science , archetype , world wide web , speech recognition , art , literature
An analysis of 399 banks self typed as prospectors, analyzers or defenders indicated that the self typing paragraph approach was a useful measurement instrument which has reasonable convergent validity, supporting Shortell and Zajac (1990), and providing further evidence of the value of the self typing paragraph approach in strategy research.