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Assessing generic strategies: An empirical investigation of two competing typologies in discrete manufacturing industries
Author(s) -
Kotha Suresh,
Vadlamani Bhatt L.
Publication year - 1995
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250160108
Subject(s) - typology , empirical research , empirical evidence , business , marketing , knowledge management , management science , industrial organization , economics , sociology , computer science , epistemology , philosophy , anthropology
In spite of the extensive empirical evidence supporting Porter's (1980) typology of generic strategies, many researchers have criticized it for its conceptual limitations. To address these criticisms, Mintzberg (1988) proposed an alternative typology of generic strategies. Our findings, based on a survey of executives in manufacturing firms, provide support for Mintzberg's typology and fail to support Porter's typology. Given the findings, we call for further empirical validation of competing typologies to revitalize research on generic strategies.