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Dynamic interaction between strategy and technology
Author(s) -
Itami Hiroyuki,
Numagami Tsuyoshi
Publication year - 1992
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250130909
Subject(s) - technology strategy , technology development , perspective (graphical) , process (computing) , current (fluid) , strategic management , industrial organization , computer science , management science , business , economics , marketing , engineering , artificial intelligence , electrical engineering , operating system , manufacturing engineering
There are at least three perspectives on the interaction between strategy and technology. The first focuses on the effect of current technology on current strategy of the firm, the second on the effect of current strategy on future technology, and the third on the effect of current technology on future strategy. The essence of these effects are respectively: strategy capitalizes on technology, strategy cultivates technology, and technology drives cognition of strategy. As we go from the first to the third, it becomes less conventional, less oriented to economics, more development‐oriented and more process and organization‐oriented. Past strategy research has been dominated by the first perspective and thus has been too narrow and static. This paper tries to rectify this imbalance.