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Research notes and communications co‐ordinating mechanisms, consensus between marketing and manufacturing groups, and marketplace performance
Author(s) -
St. John Caron H.,
Rue Leslie W.
Publication year - 1991
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250120707
Subject(s) - reputation , business , marketing , plan (archaeology) , key (lock) , exploratory research , industrial organization , computer science , political science , computer security , archaeology , sociology , anthropology , history , law
This exploratory study investigated the relationship among use of various co‐ordinating mechanisms, degree of consensus between marketing and manufacturing groups, and marketplace performance reputation. Consensus between marketing and manufacturing groups on key competitive strengths, company goals, and implementation actions was measured in 15 firms in the carpet industry. Those firms which made more frequent use of planning techniques (formal forecasting procedures, management‐by‐objectives linked to performance appraisal, and a written strategic plan) experienced higher levels of interdepartmental consensus. Consensus between departments was strongly related to marketplace performance reputation.