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An empirical investigation of strategic investment decision models
Author(s) -
Keats Barbara W.
Publication year - 1991
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250120307
Subject(s) - judgement , heuristics , management science , investment (military) , process (computing) , strategic planning , decision process , empirical research , business , operations research , economics , computer science , process management , marketing , engineering , political science , mathematics , statistics , politics , law , operating system
Numerous authors have argued for the need to study the process of strategic decision making. In the present study a judgement capturing methodology is employed, to identify the specific structures of decision models and simplification heuristics in a series of strategic investment decisions. Implications of the results and suggestions for future research are discussed.