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Organizing competitor analysis systems
Author(s) -
Ghoshal Sumantra,
Westney D. Eleanor
Publication year - 1991
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250120103
Subject(s) - function (biology) , business , industrial organization , organizational systems , process management , competitor analysis , knowledge management , computer science , marketing , evolutionary biology , biology
Based on a detailed study of the competitor analysis (CA) systems in three large companies, this paper examines the assessments of the formal CA system by its members and its major users, the uses to which CA is put, and the organizational systems by which the function attempts to improve its contribution and strengthen its role.